Creating products (not just digital ones) that really work for customers isn’t luck. The innovation required occurs at the intersection of seven different domains. If you want to build product teams that can innovate, you need to make sure that you have all seven domains at the table or success will be fleeting, if at all. These domains apply not just to products you might release to external customers; they equally apply to internal products such as intranets and knowledge-sharing systems.

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