Digital Product Strategy and UX Design
I am one of the leading voices in advocating for “user experience design” as a core part of digital product strategy. For 17 years, I have worked with entrepreneurs (or “intrapreneurs” in large companies) to turn their innovations and ideas into successful digital products and services with great customer experiences. I have consistently gotten better, more marketable products and channels while accelerating the process by 50% or more. My process is to thoroughly understand the needs, wants, and desires of the target customer and then design a product strategy and user experience (UX) based on that understanding. The results are better requirements, faster development and a superior product.
See a few of my results.
For Startups
I have worked with and for startups for 12 years. I understand the challenges faced by early-stage companies as they try to get products to market. My role has been to help them to understand their core users and build digital products that engage those users. I bring concepts such as Lean UX and Minimum Viable Products to the strategic planning efforts of startups. I am currently serving as the lead product strategist for myStrength.com, which is dedicated to helping millions of Americans overcome depression and anxiety.
For CIOs and IT Pros
I have worked with medium and large companies in helping them integrate UX methods into their business and IT processes. For Qwest Communications (now Century Link), I led the design of the UX for their first consumer eCommerce channel, taking them from virtually no revenue to over $100M in less than four years. I have also worked with one of the world’s largest pharmaceutical providers in taking them from no online vaccines revenue to doing the majority of their vaccines sales online. I have broad and deep experience (and I’m a recognized author) in how the interactions between business stakeholders, business analysts, and designers make or break the success of a digital channel or product.
Lots of experience in a variety of challenging situations
I have the rare ability to see the whole picture and weave together competing interests, objectives, and strategies into innovative solutions for large companies (Microsoft, GlaxoSmithKline, Sterling Commerce, Qwest Communications, J&J, Pfizer, AstraZeneca, Kaiser Permanente) as well as medium-sized companies (United Business Media, Cengage Learning) and start ups (Intelpeer, myStrength, St. Elizabeth’s School).
Read my blog about innovation, product strategy, and user experience design.
My Approach
View this Prezi on how I approach product strategy and innovation.
