Digital Product Strategy and UX Design
I am one of the leading voices in advocating for “user experience design” as a core part of digital product strategy. For 17 years, I have worked with entrepreneurs (or “intrapreneurs” in large companies) to turn their innovations and ideas into successful digital products and services with great customer experiences. I have consistently gotten better, more marketable products and channels while accelerating the process by 50% or more. My process is to thoroughly understand the needs, wants, and desires of the target customer and then design a product strategy and user experience (UX) based on that understanding. The results are better requirements, faster development and a superior product.
See a few of my results.
I have worked with and for startups for 12 years. I understand the challenges faced by early-stage companies as they try to get products to market. My role has been to help them to understand their core users and build digital products that engage those users. I bring concepts such as Lean UX and Minimum Viable Products to the strategic planning efforts of startups. I am currently serving as the lead product strategist for myStrength.com, which is dedicated to helping millions of Americans overcome depression and anxiety.
For CIOs and IT Pros
I have worked with medium and large companies in helping them integrate UX methods into their business and IT processes. For Qwest Communications (now Century Link), I led the design of the UX for their first consumer eCommerce channel, taking them from virtually no revenue to over $100M in less than four years. I have also worked with one of the world’s largest pharmaceutical providers in taking them from no online vaccines revenue to doing the majority of their vaccines sales online. I have broad and deep experience (and I’m a recognized author) in how the interactions between business stakeholders, business analysts, and designers make or break the success of a digital channel or product.
Lots of experience in a variety of challenging situations
I have the rare ability to see the whole picture and weave together competing interests, objectives, and strategies into innovative solutions for large companies (Microsoft, GlaxoSmithKline, Sterling Commerce, Qwest Communications, J&J, Pfizer, AstraZeneca, Kaiser Permanente) as well as medium-sized companies (United Business Media, Cengage Learning) and start ups (Intelpeer, myStrength, St. Elizabeth’s School).
Read my blog about innovation, product strategy, and user experience design.